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說到商學(xué)院，大家腦海里第一個浮現(xiàn)的肯定是——哈佛商學(xué)院HBS，學(xué)霸、精英匯聚一堂，很好奇他們是憑借什么被錄取的吧？今天，就跟大家扒一扒哈佛商學(xué)院學(xué)生的 Essay 怎么寫的？
有小伙伴表示：哈佛跟我等學(xué)渣一毛錢關(guān)系都沒有好么，咱能聊點兒貼近民生的么…你！錯！了！跟你的關(guān)系大著呢！思路都是相通的！用哈佛的標(biāo)準(zhǔn)武裝自己，其他的不在話下好么！
01
Stivaly
GMAT: 660
GPA: 3.51
本科學(xué)校: UT Austin
本科專業(yè): Biomedical Engineering
工作時間: 7年
ESSAY正文
Creating Something from Nothing When I Moved to the US
“Stivaly, the facts can’t be changed. You got an F on your assignment because you didn’t turn it in.”
As I heard these words, I stood next to Ms. Santiago, my 11th-grade History teacher, in shock. I had just arrived in Florida from Venezuela a few weeks before and was still learning the language. This was one of the most transformational moments of my life. By failing, I had the space to reflect on what I had done wrong, and on the lesson that my grandmothers, aunts, and mom had passed on to me—to be strong and unafraid of making mistakes, because mistakes lead to blazing new trails.
My mother, inspired by her mother’s strength, moved away from her home and became the first in her family to earn a degree in Computer Engineering, a degree uncommon for the women in Venezuela in the 1980s. She started her own computer engineering business in Ciudad Ojeda, a city she had never lived in before. In less than 10 years and after a roller coaster of failures and successes, she became one of the city’s most successful entrepreneurs and a role model for other women starting their own ventures. My mother was always vocal about taking risks and learning through setbacks.
Her determination taught me to stand up for myself and follow my dreams regardless of the challenges. After that F in History, I was determined to formulate a plan of action to correct my actions. I sought out new friendships with my classmates to establish a support network. I set my fear of not speaking fluent English aside and dared to make mistakes out loud, because I knew I would learn more that way. I asked for clarifications from teachers and classmates any time I needed it. By the end of my junior year, I had become one of the top students in every one of my classes. I ended the year with a 4.0 GPA, leading to my admission to the Miami Dade Honors College and later to UT Austin’s Department of Biomedical Engineering. At UT, despite the initial culture shock of being one of just five women of color in my Biomedical Engineering class, I continued pushing myself forward to define a career path where I turned my aspirations into real opportunities. I successfully collaborated as a research assistant in Dr. Hugh Smyth’s pharmaceutics lab, and my team was recognized for developing one of the top 10 novel medical device prototypes in a competition of more than 50 devices.
My mother also taught me that striving for greatness came with an obligation to uplift those coming behind us. Throughout my college years, I leveraged my insights from my experience of emigrating from another country to tutor other students who were going through a similar transition.
Having recently emigrated from Venezuela, Mariana was struggling to stay motivated to continue to pursue dentistry, the career of her dreams. Mariana was working to pay for her studies, and was supporting her little brother at home by helping him with his homework. By working with her to build a collection of resources and connecting her with other tutors, students, and faculty who were aligned to life sciences careers, I helped her improve her grades and identify programs that would help her continue to pursue her degree. Now she is on her way to graduating as a general dentist and will be the first in her family to earn a doctoral degree.
Creating Something from Nothing in My Work Experience
As the only Latina in my starting group at Accenture, I made it a point to engage in retention and recruiting initiatives from day one and established the first professional development workshops for Hispanics in the DC office. Through a curriculum focused on building leadership, communication, and networking strategies, I created a platform to support our members and provide them with the tools to build a successful career path inside and outside of the company. This model became the footprint for leads that followed and a key piece to the value offerings provided by the DC office and other offices across the nation.
I joined Accenture to grow my career in the healthcare technology sector. However, the lack of opportunities and resources in the health sector in the federal space local to Washington DC forced me to build a network and career path from scratch. After various networking events and hundreds of emails, it only took one person, a managing director named Matt Farrell, to empathize with my passion for the impact I wanted have in the industry and the grit I had to pursue it. I was staffed on a life sciences project as the lead of the team tasked to create a cloud-based patient services application. Since then I have been positioned to lead projects and teams of experts to deliver on a set of client requirements despite having little to no experience with managing teams or launching products. Exceeding my clients’ expectations has earned us additional work for every project I have led. I have gained the trust of leaders in my practice and established my reputation, and now I am proud to participate in groundbreaking projects that only people with high recommendations could partake in.
How HBS Will Help Me Build My Vision
My journey at Accenture has allowed me to fight for my passion: creating low-cost medical products that can be accessed by a wider population. This was important because I experienced first-hand how a lack of access to quality healthcare deteriorates a society—I lost my Aunt Marilu to cancer because she lived in a low-income community in Venezuela where she could not access effective treatments.
I aim to dedicate my life’s work to democratize low-cost innovative medical technologies from the US to hospitals across Latin America to improve the quality of care offered in the region. The portfolio of opportunities promoted by the HBS Health Care Initiative will expand my exposure to the sustainable alternatives I will use to address gaps in local and international healthcare systems.
Along with my husband, Jose Mena, who is also applying, I consider Harvard Business School to be my first choice because its focus on leadership. Being the originators of the case method, Harvard offers a unique environment for authentic leadership development where I will learn to be less self-critical, speak with assertiveness, and make tough decisions. Through HBS, I will engage in a collective endeavor to formalize my vision into a reality.
02
Emma
國際生
GPA: 82%
GMAT: 750
本科專業(yè): Engineering
工作領(lǐng)域y: E-commerce/Retail
ESSAY正文
Most [Nationality] women would remember their first lingerie shopping experience. It is hard to forget the experience of slipping into a dingy shop with your mother, getting eyed up by the male seller, buying without trial and rushing out before, God forbid, the world realizes you bought a bra.
Lingerie remains a taboo topic in [Country], and fashionable lingerie is considered especially risqué, with a ‘one-size, one-style – fits all’ mindset. Aiming to provide an uninhibited lingerie shopping experience, [Company’s] CEO entrusted me responsibility to make [Company] the largest lingerie player in [Country].
Our primary challenge was to create a transformational lingerie shopping experience in a conservative society. Women were apprehensive to share details and openly purchase lingerie, especially from an unknown start-up. I initiated a pan-India “Fit-for-all” campaign highlighting body diversity and the importance of well-fitting lingerie both for health and self-confidence. The campaign spanned 100 micro-influencers and connected 5Mn women, enrolling 400K followers on social-media.
With traditional firms selling standard sizes this campaign helped identify unavailability of non-average sizes. I then led “Fit-athons’, measuring hundreds of women and built a fit recommendation engine. Collaborating with the Sourcing Head, my team standardised raw materials to ensure comfort and quality across 300 sizes. To promote correct fit, we disseminated educational content at offline events and social-media.
Reaching women in underpenetrated, non-urban areas was challenging. We developed a strategy to build an e-commerce platform supported with retail stores. Targeting consumers through social-media/affiliates, we focussed on customer-experience across touchpoints – instructional website interface, quality checks, discrete delivery across 28k zip-codes and easy try-and-buy options. This increased consumer retention and boosted revenue to $[X]Mn/year.
Concentrating on offline expansion through a micro-markets approach, I identified cities with large addressable markets to open exclusive stores. Leveraging our USP as ‘fit experts’, we introduced consultation programs at our omni-channel outlets, employing virtual inventory exposure to provide the right fit across 10k styles. We improved offline accessibility through ~600 neighbourhood stores establishing [Company] in 10 cities with ~$[X]Mn in offline sales and the fastest breakeven for company stores.
With [Company’s] rapid growth, I focused on ensuring sustainability by building a service-oriented culture. Tracking consumer feedback; conducting weekly reviews, introducing soft-skills training and setting-up a NPS-linked appraisal process for 150 employees, my team enabled 35% uptake in NPS.
Growing [Company] taught me to build brand salience through product differentiation. I learnt to step into the customer’s shoes and innovate by creating interactive, immersive experiences to overcome consumer hesitation. Building consumer loyalty highlighted the importance of product quality, and the need for an unobtrusive service-oriented culture.
Today, [company] serves 2Mn customers, is set to reach $[X]Mn revenue by 2020, and is growing into a women’s fashion brand with aim to expand into Asia-Pacific, the Middle-East and Africa.
03
Aimee
國際生
GPA: 3.32
GMAT: 750
本科專業(yè): Economics
工作領(lǐng)域: Non-profit
ESSAY正文
I remember my hands trembling as I clenched the scissors, and my mother’s gorgeous locks fell to the ground ? I was six years old. Compelled to quit her studies after marriage, my mother resumed her masters in [course] after ten stifling years. With my father’s solitary income going into tuition for my mother, sister and me, a proper haircut was a wasteful luxury. My parents shielded us from their struggles, but the gravity of our situation hit home as I cut my mother’s hair.
When my mother finally cleared her examinations, I expected things to change. Instead, she declined lucrative offers to join public-services, catering to marginalized populations through [country’s] public healthcare system. My parents unwavering desire to lead a life of meaning, fuelled my own. Over the course of my journey, I have carved my own path to making a difference – one of spreading my ideas and impact, beyond what I could accomplish alone. I would like to share how three transformative experiences, starting over a decade ago, have progressively shaped this lifelong approach.
At 13, I was devastated to see my sister’s tiny frame shake violently as she coughed from asthma. What affected me most was learning that we had all contributed to these respiratory problems, by making [city] the most polluted city in the world.
I refused to remain a silent spectator and started an environment club, [club], at school. Digging-up compost pits and conducting tree-plantation drives, our team explored every opportunity to make our premises greener. The efforts of our small 10-member team indicated to me the potential to spur larger change by motivating all 1500 students to step-up. Our idea to achieve this, by integrating environmental-awareness within our curriculum, was dismissed by the administration for lack of resources. Undeterred, I started writing applications to garner financial support, and within months, led our team to the first place in a national competition. The $15K we won infused both resources and enthusiasm to implement our eco-friendly curriculum.
Juggling my graduation-examinations and endless hours of organizing activities for the entire school, we grew [club] five-fold. Students stepped-up to expand our efforts, from transitioning our school to using solar energy to organizing large-scale zero-waste campaigns. ‘Exponential’ was no longer just a graph I studied, I could tangibly see my impact multiplying by mobilising individuals around me.
Eager to replicate our success beyond school, I initiated environmental workshops for children from urban-slums in [city].
“Boys don’t need to save money for dowry, do they not have to conserve environmental resources either?” asked 11-year old [name]. Half-way into my first workshop, my analogy of saving money to explain the concept of conserving environmental resources, had derailed my session-plan.
Having witnessed the consequences of gender-disparity in my own childhood I started my non-profit [non-profit], during college, to promote holistic life-skills education to uproot such evils. I was happiest spending weekends in community-centres and public-classrooms, with my team of student-volunteers, conducting activity-based workshops for hundreds of children. I vividly remember when, beaming with pride, [name] told me that she had saved enough money to buy her house. She not only grasped complex concepts of banking and savings, but acknowledged herself as a financially-independent female – albeit in a game of Monopoly!
By graduation, we grew to a 20-member team and reached 1,000 children. However, once I moved to join Investment-Banking, our student-volunteer model disintegrated and fundraising for a full-time team seemed impossible. While struggling to sustain momentum, I saw a class-teacher enthusiastically taking initiative to support our program, during a workshop. Watching her, it struck me that scaling-up [non-profit] was not the only way to further impact.
pullquote text="Over the course of my journey, I have carved my own path to making a difference – one of spreading my ideas and impact, beyond what I could accomplish alone."}
Restructuring our workshops into a comprehensive curriculum, we showcased it to the state academic department. Winning their support, we trained 100 public-school teachers and principals to deliver the program. Within two years, these teachers extended our program to 10,000 children and even co-opted their colleagues. Their efforts reaffirmed my conviction that enabling change-agents at a systemic-level could accelerate impact at scale.
To steer my journey in this direction, I decided to quit my investment-banking job in [country] and return to [country]. Forgoing the financial comfort I was finally providing my family weighed on me, but I chose to follow my heart. I joined [foundation], a philanthropy focused on driving systemic change to tangibly impact India’s education landscape.
Innovative, low-cost teaching-aids developed by [company], my [foundation] portfolio-organisation, drastically improved learning for children in rural classrooms. However, their low-monetization potential generated minimal funder interest, threatening their existence. Their question, “How will we serve these children, when we can barely stay afloat?” echoed my own struggles at [non-profit].
Collaborating with the [state] government, I helped [company] reduce costs through subsidies and extend their program to 40,000 students. I was leading large-scale projects with public systems at [foundation], but I realized that empowering social-enterprises such as [company] to drive systemic change could create ripple-effects throughout the ecosystem.
Today, non-profit social-enterprises in India fail to reach their potential, owing to lack of financial and strategic support - the largest remains 1/100th the size of its global peers. So, I took on the mandate to launch an Accelerator within [non-profit], to ensure this support, even though this meant leaving my team and starting out alone. My path was uphill, given [non-profit’s] strategic shift towards working directly with governments ? the initiative was peripheral for every decision, be it budget-allocations or team-building.
The eagerness of portfolio-organizations in leveraging every support opportunity kept me going. Months of co-creating monetization strategies and facilitating government meetings paid off, in one instance, enabling immense expansion for the portfolio-organization to reach 800,000 children. Such successes helped evangelize our potential and we are now raising an independent fund to support 30 entrepreneurs to help transform education for 5M children.
My ten-year-old self wouldn’t believe just how far I have come – my hands no longer shake when I take decisive actions, whose outcomes I cannot always predict. Striving to continually widen my impact has helped me progress from empowering school-students to supporting social-entrepreneurs, towards enabling an entire ecosystem of social change-makers.
Battling one constant challenge throughout, that of inadequate resources, has highlighted how social-finance could be the ‘driving-force’ towards my goal. Most importantly, I have learnt that beyond individual efforts, by spearheading thought-leadership and global alliances, I can mobilize the entire ecosystem, catalyzing robust social-investment markets in India.
My friend [name] described how assimilating diverse perspectives through the case-method at HBS helped him understand nuances of business across cultures, while the vibrant community provided access to global networks. HBS equipped him to launch and grow his company across eight emerging economies, through partnerships with local entrepreneurs. Similarly, I am convinced that the ideas, experiences and relationships built at HBS will help me realize my vision where every [club], [non-profit] and [company] can go on to create the change it aspires to.
